A client is not dependent on us. We are dependent on him/her.

A client is not an interuption of work; he is the purpose of it. We are not doing him a favor by serving him; he is doing us a favor by giving us an opportunity to serve him.

A client is not an outsider to our agency; he is the reason for it.

A client is not a cold statistic ... a name on an application, a report, or a terminal screen. He is a flesh-and-blood human being, with biases, prejudices, feelings and emotions like our own.

A client is not someone to argue with. No one ever won an argument with a customer.

A client is a person who brings us his wants and needs. It's our job to fill them profitably--to him and ourselves.